"Uncorking a decade of Excellence" - Vino Mas, Omaha's Premier Wine Destination

Uncorkinga Decade of Excellence: Vino Mas - Omaha's Premier Wine Destination

As Vino Mas, the beloved wine bar and retail store, celebrated its 10-year anniversary a few months ago (Nov. 2023), it’s the perfect time to delve into the history, mission, and unique offerings that have made it a cornerstone of the Omaha community. In an exclusive interview with Deanna Albertson, the founder and driving force behind Vino Mas, we explore the passion,challenges, and triumphs that have shaped this local gem.

1. A Vintage Beginning

Vino Mas opened its doors on November 22, 2013, with a vision to create more than just a wine store – a place where people could purchase hand-selected wines from around the world or savor a glass with friends, creating enduring memories. The journey began with a passion for wine that evolved into a unique concept: a trusted place where customers could expand their knowledge and palate. Live music three times a week and Friday night wine tastings added vibrant notes to the experience.

2. Pouring Into the Community

Deanna, a resident of West Omaha, strategically chose the location to be close to home, aligning the business with her community and family. Vino Mas offers a lively space for people to hang out, make friends, and enjoy a diverse selection of wines not found in typical big-box stores. It brings a unique value by providing an affordable yet extensive range, catering to both seasoned wine enthusiasts and those eager to explore.

3. Vintage Excellence: Setting Vino Mas Apart

The heart of Vino Mas lies in its staff, fostering a sense of trust and continuity. With a minimal turnover rate among its 13 dedicated team members, Vino Mas has successfully carved a niche. The store offers abroad price range, focusing on everyday drinkers, and boasts the largest wine club in the state, offering curated selections from around the globe at an affordable monthly rate.

4. Sipping Demographics

The target customer base spans anyone with an interest in wine, primarily aged between 30-60, with a noticeable female majority. Vino Mas has become a go-to spot for those seeking to expand their wine knowledge or simply unwind with a glass among friends.

5. Fermenting Success Despite Challenges

Competition is fierce, with various wine outlets nearby, but Vino Mas combats this by nurturing customer loyalty through its wine club, Friday night tastings, and live music events. The personal touch, treating customers like family, ensures a steady stream of patrons.

6. Weathering the Storm: Adapting to COVID-19

The pandemic posed challenges, impacting sales and wine club memberships. Vino Mas pivoted by offering virtual tastings, maintaining a connection with its community during lockdowns. Post-COVID, the focus has been on rebuilding customer trust and reviving the wine club.

7. Pouring Back into the Community

Vino Mas actively contributes to the community through charity fundraisers, pouring at local events, and supporting organizations like Autism Action Partnership and The Stephen Center. Deanna's involvement in Vin NEBRASKA further solidifies Vino Mas' commitment to giving back.

8. A Decade of Cheers

As Vino Mas approaches its 10th anniversary, it stands as a testament to success. Boasting the largest wine club in Nebraska, the journey has been marked by milestones, charity events, and a strong community presence.

9. A Vintage Future

While expansion isn't on the immediate horizon, Vino Mas aims to grow its wine club, support more corporate clients, and deepen its community involvement in the coming years.

10. Raising a Glass to Support

The community can support Vino Mas by patronizing the store, purchasing wine for personal use or events, and collaborating on fundraisers. The doors are open for those seeking a unique wine experience and a chance to contribute to local charities.

As Vino Mas continues to evolve, it remains a hub for wine enthusiasts, a welcoming space for all, and a vital thread in the rich tapestry of Omaha's community spirit. Cheers to a decade of excellence, and here's to many more years of uncorking joy at Vino Mas!